The World Out of Home Organisation (WOO) is to hold its first in-person European Regional Forum in Milan on 4-6 November.
This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the testbed for many of the innovations in the industry, especially in rapidly growing digital Out of Home (DOOH.)
WOO’s very first Regional Forum was online from London in 2021 and since then the organisation has held in-person forums in South Africa, Bali, Dubai and Malaysia plus annual congresses in Toronto, Lisbon and Hong Kong.
WOO president Tom Goddard said: “It’s easy to take for granted, the huge contribution Europe has made and is making to the strong growth of OOH in the global market as we also focus on Asia and regions further afield.
“The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry as we clear the 5% of global ADEX hurdle and head towards an even brighter future.”
