The structure will come into effect in the second quarter of 2026
Xerox has announced a redesigned global print go-to-market structure that allows the company to drive growth, engagement and focuses across key areas.
The structure is built around an integrated sales system that enables stronger client outcomes, reduced service costs, and more sales efficiency, while tapping into high-value opportunities in print, IT solutions and digital services, and graphic communications.
Jacques-Edouard Gueden, chief revenue officer at Xerox, said: “Unifying the Xerox–Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance.
“With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.”
The updated print go-to-market framework is organised into three regional models, North America, Western Europe, and the rest of the world, supported by a dedicated global production print services division and two specialised teams focused on distribution and inside sales.
