The 2025 World Out of Home Annual Congress will be held in Mexico City, 5-6 June. This is the first time the event has been held in Latin America and follows the WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year, which over 500 delegates attended.

Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. Both ALOOH  president Gabriel Cedrone and general manager Guillermo de Lella are vice presidents on the WOO board.

WOO president Tom Goddard said: “WOO is the only global media organisation that represents equally all main markets and it’s right that we should now go to Latin America, a dynamic, rapidly-growing market in every respect.