Trade shows only work if organisers can make them pay, so are they charging too much for too little return in a world where PSPs can target suppliers much more easily than they once could and where those PSPs expect the potential recipients of their hard earned investment pot to deal with them on a more personal basis than on a show stand? In Holland for example, the trend is towards smaller, low-cost exhibitor meets where visitors not only get in free but are fed and watered too! What do you think?
