Well, I’m back from my hols in Japan, where I can only say the levels of customer service made my return to Britain all the more difficult! I wonder how some retail companies here ever make a sale given the lethargy and disinterested response of some employees. Anyway, the point is, how closely do you monitor how well your staff represent you and your company when they’re customer facing? Your products can be great, but if your people aren’t…I’d be interested in knowing how you establish and monitor service abilities and attitudes among your workforce.
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22-24 FEB, 2026
Sign & Digital UK
Where?
Hall 6, NEC, Birmingham
Cost?
Free to members of the sign making and digital print trade.
What is it?
Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.
23 FEB, 2026
The Sign Industry Awards
Where?
National Conference Centre, Birmingham.
Cost?
An individual ticket is £289, whereas a table of 10 is £2,800.
What is it?
The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.