Category: Industry Mole

I want to save the planet. Honest. Apart from anything else, I’d like Mole Junior to be able to continue to call the third rock from the sun home. That’s why, ignoring the grimace from my tech savvy offspring, I will shortly replace my venerable iPhone8 with a reconditioned version of a slightly newer edition. I read somewhere that if everyone in Europe kept their smartphone for six months longer than usual, it would be the equivalent of taking 1m cars off the continent’s roads, which is not too shabby.

It’s about this time of year, Wimbledon being over, that Mrs Mole starts pining for France. We’re heading down to the Loire, which is lovely – although Mole Jr always complains that it is shut – but not until the end of summer. I used to holiday in France with my parents and my schoolmates always found it amusing that the whole nation went on holiday for the whole of August. Thinking about it today, I wonder if the French have a point. My inbox has already started filling up with out of office replies, and getting any business done before the end of August becomes increasingly difficult.

I rang my bank the other day about a loan. To be clear, Mole Graphics is not struggling, I actually wanted to borrow to invest in the business.

‘Five ways SMEs can save money’ said the email heading. Always interested in ways of economising – it’s in the Mole DNA – I opened it but stopped reading after the second tip: ‘Utilise your workforce’. In other words, make sure your workers are actually doing some work. After that devastating insight, I hit ’delete’ as fast as I could.

Bah humbug! My gentle post-Christmas reintroduction to Mole Graphics was disrupted by an email outlying six critical business trends for 2O22. The first was: ‘Turn your marketing strategy into customer journeys’. I don’t know what the other five trends were – I deleted the email in fury.