Category: Wide-format Blogs

Things are looking up

Martyn Eustace, director of Two Sides, explains how the campaign is tackling the environmental misconceptions about print, including large-format.

Creativity, Dilbert and corporate madness

Charles Bukowski was a misogynist alcoholic deadbeat who knew how to write a poem. In the movie of the cult American writer’s life, he wins a writer’s fellowship and is given a cubicle that eerily prefigures the white, antiseptic corporate prisons in Scott Adams’ Dilbert cartoon. Confined in his cubicle, Bukowski is given some blank sheets of paper and virtually told to write. Instead, he screws up balls of paper, throws them at the other fellowship winners and is escorted from the premises.

Sustainability still counts

The pressure on costs has diffused the focus on the environment in many businesses. Yet regulators, legislators and publicly quoted companies are becoming more environmentally sensitive. The letter of intent between two industry bodies – DPDA and INGEDE – to investigate the deinking of inkjet printers is timely. Inkjet technology is just below the radar for pressure groups like Greenpeace but with volumes growing, that will change. The ability to take the inkjet print off paper and recycle it is crucial.

Pimp their rides – and yours?Vehicle wraps are most definitely in. It’s always dangerous to generalise about the tastes of young people –but the popularity of TV shows like Pimp My Ride is fuelling a boom in customisation that...

Deal of the weekWe all have competitors who sell themselves by knocking us. If you’re looking for the perfect riposte, you could do worse than repeat the deal Democratic presidential candidate Adlai Stevenson once offered the...