Successful selling has always been predicated on an accurate understanding of the customer and his needs but are your sales professionals in step with the new buyers? Consultants Peter Lancaster and Jacky Morgan explain what you need to do to attract them.
Read MoreIs Web-to-print part of your service offering or are you one of the many wide-format print producers who see no value in it? If you’re the latter, you’re missing out.
There’s a certain reluctance among large-format printers to use W2P – largely because it’s felt it drives prices down, there’s a preference to do bespoke business on a face-to-face basis and there are concerns over the level on cash and commitment it will require. But online is how many of your potential customers want to do business, so are you dismissing it too readily? Here’s what five print companies have to say about their experiences with W2P.
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Prepare to be stunned if you are visiting Terminal 5 at Heathrow airport before next summer – and I’m not just talking about the beauty of the building itself, but of the huge panoramic prints you will see inside. Tasked by photographer Henry Reichhold to print and install his experimental mobile phone pictures in an enormous 3.5 x 50m exhibition space, Skyline Whitespace has delivered a true large-format photographic spectacle.
Read MoreIn its new report Novel Applications for Printing Technologies, PIra takes an in-depth look at novel printing methods and potential markets over the next 15 years. Here, the report’s author, Sean Smyth, looks at future possibilities for wide-format inkjet printing.
Read MoreDIY is all well and good but sometimes you need outside expertise. Vision in Print provides just that via its business improvement programme which gives you the framework to build a more streamlined and efficient business.
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