IR talks to… Simon Tabelin, Founder and MD, It Has To Be Brilliant
It Has To Be Brilliant calls itself
a ‘pioneering cross-media
production agency’ that does
everything from web design,
digital campaigns, bespoke
photography, illustration and
graphic design through to print
and installation of ‘creative
environments and exhibitions’ as
well as packaging, direct mail,
promotional goods.., oh, and
now it sells cakes…and houses
and… other stuff. Sounds like
diversification gone mad? I put
that exact question directly to
founder and MD Simon Tabelin.
By Lesley Simpson
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