As your focus moves from survive to thrive, clever marketing is going to be a strategic necessity. Ice Blue Sky works with B2B organisations to deliver higher than average marketing qualified leads and/or sales qualified leads, so what its MD has to say on the topic is worth hearing.
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Looking beyond the Covid-19 pandemic, Walter Hale highlights some good habits – and principles – that can help you manage cash more effectively as you enter the new normal.Â
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‘Skills shortage’ is something we’re hearing a lot about – the blame frequently blamed on Brexit. But with this shortage applying to mainstream job roles – such as electricians and mechanics – where does that leave an industry that requires a more niche skillset? Paula Thirkell of Ambitions personnel steers you in the right direction.
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Every company would like to be more creative, which is why there is no shortage of books offering advice on the topic. Yet too many managing directors aren’t sure how to ignite the creative spark in their businesses. But in a rapidly changing, digitally driven, economy we need to get used to the idea that ‘no normal’ is the ‘new normal’ and behave accordingly.Â
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There’s no denying it – selling has become more difficult. Suddenly the marketing term ABM (account based marketing) has replaced ‘content marketing’ as the most effective outreach. No doubt a new term will be coined over the next 18-24 months, but the principles will effectively remain the same. So here’s how to get the most out of it according to Charlotte Graham-Cumming, MD at marketing agency Ice Blue Sky.
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