Category: Applications

Olympic challenge

It’s not only sporting prowess that will be on show during the 2012 london olympics, wide-format digital print will also be in the spotlight. Are you limbering up to take part?

Apart from the sporting excellence on show during the 2012 London Olympics the might of the UK wideformat digital printing industry will also be on display. The planned centerpiece of the thousands of square meters output for this once in a lifetime event will be the gigantic digitally printed fabric wrap that is set to encircle London’s iconic Olympic Stadium during the games. The wrap will comprise 336 individual panels – each approximately 25m high and 2.5m wide. Expected to be in the region of 900m long, it will be the largest piece of wide-format digital print ever seen in this country. A truly Herculean job if ever there was one, the wrap was actually canned earlier in 2011 in a bid to shave-off £7m in stadium build costs.

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Panto and Plays

For over 400 years the painted backdrop has been part of the theatrical experience. But can large-format digital print now be used to such dramatic effect? Melony Rocque-Hewitt finds out.

Scenic Backdrops have evolved somewhat since Italian artist and architect Filippo Brunelleschi discovered the principles of linear perspective in 1425. Brunelleschi's system was highly significant as it meant that artists could scientifically measure and paint a scene effecting visual depth onto a backdrop. By the end of the 16th century, the painted backdrop was an established feature of theatrical set design.

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Go floor ’em

Melony Rocque-Hewitt keeps her feet firmly on the ground as she surveys the soaring options for producing print underfoot.

Printed floor graphics have been around now for a good decade or more, but recently, they’ve been given a whole new lease of life. Continuing technological advances and the growing realisation that everyone (including rabid texters) has to look where they’re going, has meant that the floor has become a very attractive promotional/information space for those in the retail, events and exhibitions markets.

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On a roll

The display and signage market led the way but now other market segments are following in its wake, realizing the potential of digitally printed textiles and flying the flag for the UK.

Move over Laurence Llewellyn Bowen, we all have the ability to become interior designers now. Just take a look on the Internet and you will find a number of businesses offering you the ability to turn your illustrations, designs and photographs into curtains, cushions, shower curtains, roller blinds, huge canvas triptychs and more, so much more.

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22-24 FEB, 2026
Sign & Digital UK

Where?

Hall 6, NEC, Birmingham

Cost?

Free to members of the sign making and digital print trade.

What is it?

Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.

23 FEB, 2026
The Sign Industry Awards

Where?

National Conference Centre, Birmingham.

Cost?

An individual ticket is £289, whereas a table of 10 is £2,800.

What is it?

The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.