Category: Applications

Pitch Perfect

Why large-format digital print is still in the premier league when it comes to sports stadia. By Melony Rocque-Hewitt.

According to Andrew Hodson, sales and marketing director at Icon, the UK-based sporting and events branding specialist, the Sydney 2000 Olympic Games represented somewhat of a watershed for sports stadia, as it was here that the phrase “Look of the Games” was first coined.

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Quick response demanded

Thanks to QR codes, print has moved into a whole new dimension. Act fast and become involved to access new opportunities.

Printing has gone beyond surface. What you see is no longer the whole picture of what you can get. Thanks to the development of smart phones and the use of Quick Response or QR codes, print has now become a gateway to dynamic, moving worlds and new markets.

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Material gains

Digital wide-format printers have the versatility and capability to print directly to non-traditional materials. Melony Rocque-Hewitt looks at how this is creating new niche areas for PSPs.

A sheet of glass worth £90 is not very exciting. However, take the aforementioned sheet, print an image to its underside direct using a digital flatbed printer, and the same sheet of glass not only looks a whole lot more attractive but it’s probably worth somewhere in the region of £300.

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Niche moves

Melony Rocque-Hewitt takes a look at some of the more unusual niche markets opened-up by digital wide-format print.

Digital print technology is at the stage where anything can be realised. Here we look at how some companies have capitalised on the possibilities of wide-format to grow and evolve their businesses and in doing so, have created new market areas.

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29 September to 1 October, 2026
The Print Show

https://www.theprintshow.co.uk/

Where?

NEC Birmingham, UK • Hall 1

What is it?

The Print Show is committed to helping visitors discover new opportunities for their business, demonstrating that print is so much more than simply putting ink on paper. With access to exhibitors from all corners of the industry, all free of charge, The Print Show is an event that cannot be missed.

Now in its 10th anniversary year, The Print Show is established as the most important and best-attended industry event in the UK, and is still the only exhibition entirely dedicated to the UK print sector. The Print Show is the primary meeting point for the market, offering visitors the opportunity to see the latest technological developments, meet and network with peers, and access advice from some of the leading experts in print.

30 September 2026
The Print Industry Awards

Where?

National Conference Centre, Birmingham.

What is it?

The Print Industry Awards celebrate excellence across the print and visual communications sector, recognising the achievements, innovation and talent that drive the industry forward. From outstanding print businesses and suppliers to individual professionals, the awards highlight the very best in print, digital and visual communications. Backed by decades of industry expertise, the Print Industry Awards provide a platform to showcase success, raise standards and honour those making a real impact.