Soyang is developing a dedicated showroom to the Platinum Technologies LIYU printer

Soyang Europe has underlined its long-term commitment to its partnership with Platinum Technologies LIYU by making a major investment in new customer facilities and technical expertise.

Building on its recent appointment as GB distributor for the Platinum Technologies LIYU range, Soyang is now developing a dedicated showroom and expanding its engineering training programme to enhance customer support and drive the brand’s growth.

The new showroom – designed to mirror the minimalist look of Liyu’s European Demo Centre in Düsseldorf – will feature several of the manufacturer’s printers, creating a dedicated demonstration environment where the focus is firmly on the technology.

The technology that will be featured in the new showroom are:

  • The Platinum Technologies Signature Hybrid, which can run up to speeds of 350m sq/hr.
  • The Platinum KCXL+ flatbed UV printing machine, which has a top speed of 400m sq/hr, a maximum print resolution of 2400dpi and features a bed size of 3.05×2.05m.
  • And the Platinum PCT LED, a roll-to-roll machine that can print at 120m sq/hr on media as wide as 3.2m.

Alongside the investment in the demonstration centre, Soyang has also focused heavily on advancing its technical capability.

The enhanced technical expertise will further strengthen Soyang’s installation, servicing and after-sales support capabilities, while also enabling the team to deliver customer training, application advice and colour profiling services.

Mark Mashiter, CEO of Soyang Europe, said: “Our partnership with Platinum Technologies LIYU represents an exciting new chapter for Soyang, and this investment demonstrates our long-term commitment to its success.”

“By investing in a dedicated demonstration facility and expanding our technical expertise, we’re ensuring customers have access to the highest levels of support, from their initial enquiry through to installation and ongoing service.

“We believe this combination of innovative technology and exceptional customer care will help drive the continued growth of the Platinum Technologies LIYU brand across Great Britain.”