Avery Dennison has updated its MPI 1103 EA Smart Wrap+ film
Avery Dennison has updated one of the MPI 1103 EA Smart Wrap+, available immediately from William Smith, which retains the 50 micron white cast construction that many installers are already familiar.
It now includes a re-engineered adhesive that grips less on first contact and releases more readily when a panel needs repositioning.
The construction remains familiar, with its 50-micron white, digitally printable cast wrapping film with a grey adhesive that provides good opacity and is printable on all main digital ink systems, including latex, UV and eco-solvent.
The change is between the film and the liner as Avery Dennison has reworked the adhesive and paired it with a revised liner and its Easy Apply technology, so the film applies cleanly and repositions without resistance during installation.
Lindsay Hutchinson, head of marketing for William Smith , said: “Every installer has had the moment when the film lands slightly out of position and refuses to move. This version provides a brief window to lift and realign it, and across a full vehicle those seconds add up to real time saved.”
The film is designed for installations such as full vehicle wraps on fleet cars, vans and trucks, as well as surfaces with deep channels, corrugations and rivets, where the high 3D conformability allows installers to work without incisions or primers.
For outdoor advertising on curved surfaces, the same durability supports longer promotional runs. Fewer failed panels also mean fewer offcuts, which protects the margin on a job as much as it protects the schedule.
Ms Hutchinson added: “We expect this to become a popular choice for installers who spend their days on curves and rivets rather than on flat sides. It takes a film the trade already trusts and makes the most difficult part of the work considerably easier.”
