Category: Vendor Views

Nathan Atkins, managing director of Papergraphics, talks about relationship building for creative exploration.

Personalisation is currently one of the hottest topics in the print industry. Whether you’re targeting consumers or businesses, personalised merchandise, apparel and textiles present great opportunities. We’re particularly excited by the commercial interiors market and how printers, designers and even artists can work together to create truly unique environments. However, as with any industry, to be successful you need to have a good understanding of how to get the most from emerging trends.

Bruno Vermeulen, EMEA marketing director at Esko, talks about how brand owner needs are being addressed by creatively innovative operations.

There’s no doubt that the market shift in the creation and production of sign, display and wide-format applications is shaping the relationship print operations have with their clients. It is a shift that is being encouraged by a level of education that previously did not exist. Esko has talked about the process of ‘design to print-and-cut’ for quite a while. As brand owners are challenged for more creative ways to gain attention on the aisles and shelves, basic, straightforward applications such as rectangular signs or one part displays often no longer do the trick.

Jamie Manifold, Amari product development manager, explains why it’s changing its communications strategy to wow designers.

As a relative latecomer to supplying the world of print with substrates Amari has had to look to innovate, the result being products that enable printers and designers both to fully express their ideas in POS /POP applications. Think Falconboard, which Amari brought to the UK market, and Bubbleprint board, the polypropylene based lightweight sheet – and latterly PET films that provide a non-PVC option for in-store displays.

At Drupa 2012 design guru David Bartlett launched a range of inkjet printable cardboard furniture under the BrandIt label. Demand is growing from end users, but print licensees are not shifting in the UK. Could it be your new revenue stream?

Cardboard is becoming extremely popular as a cost effective quick branding solution for pop-up shops, POS products and event branding. And if you visited the Printeriors section of Fespa 2015 you will have seen for yourself the possibilities now offered via cardboard BrandIt Furniture, a range of over 50 inkjet printable products that are gaining traction with end users – but not it seems, as yet with UK printers!

Chris Martin,? country manager for Mactac UK, explains how it’s helping get the message out about the creative potential of printable wide-format media.

Having served the Graphics Industry for over 40 years, Mactac has built its reputation on innovative, reliable products. At the heart of its development strategy is understanding what the end user wants so that it can deliver materials that exploit the company’s knowledge and expertise across its three business units – graphic and decorative products, technical tapes, and label materials.