Rob Goleniowski, business manager, sign and graphics, Roland DG (UK), explains what the company is doing to promote wide-format print possibilities to creatives.
The creative and design sectors rely on raw inspiration and creativity as their engines for success and at Roland DG the corporate mission statement focuses on exactly that: “transforming imagination into reality”.
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In this series of reports on what vendors are doing to help educate creative and other potential users of wide-format print we talk to Martin Johns, Market Development Manager, Prographics, Epson UK.
Promoting the many creative applications of digital large-format printing technology to creative and interior designers – as well as the general public – is a major element of Epson’s PR and marketing activities. The intention is not only to generate demand for digitally produced print but to inspire creatives to consider buying their own large-format print equipment.
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Is Genesis founder Andrew Owen’s marketing know-how enabling him to push the envelope and put new wide-format print ideas in front of marketers?
While many printers are trying to evolve into ‘marketing service providers’, Cardiff-based Genesis Marketing is making that journey in reverse. Formed in 2005, Genesis is built on founder Andrew Owen’s marketing expertise, now reinforced with in-house wide-format capabilities thanks to a Roland VersaCamm VS540i print and cut machine.
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In 2014 we'll be asking a number of vendors about what they’re doing to help educate possible would-be users of wide-format print about its potential. For this first report we put the question to Simon Addinall, market development manager EMEA, HP.
Print service providers have not been alone in facing the choices and challenges that rapid changesin printing technologies have brought – they have been felt along the entire length of the supply chain, from the brand managers, designers and marketers, to distribution companies.
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Inaugural ‘Think Bigger Report’ this spring to explore and develop the relationship between ‘creatives’ and the wide- format print sector. Here Graham Leeson, head of European communications, graphic systems, Fujifilm Europe, explains why the company has got behind the project.
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