Category: Vendor Views

Thinking Bigger: Soyang

Why getting in front of thousands of creative at the 100% Design show is a strategic priority for this digitally printable media supplier. 

Soyang Europe’s presence at 100% Design at London’s Earl’s Court may have raised a few sign and graphics industry eyebrows but by the end of the four day show, which attracted over 25,000 visitors, the decision to exhibit was clearly vindicated. The event definitely helped raise the profile of the digitally printable media supplier who’s wide- and grand-format media portfolio comprises Asian manufactured substrates and handpicked printable media from the US and Europe. 

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Thinking Bigger: InkTec

Dongsoo Kim, managing director of InkTec Europe, explains how the company is collaborating with artists like Jeffrey Kroll to take wide-format print into the fine art sphere.

Recognising the quality, detail and colour tone required in creating fine art, InkTec is increasingly becoming involved in this interesting and diverse sector. Critical to its approach has been harnessing all of the knowledge and expertise gained from manufacturing Jetrix printers, inkjet ink and media, and actively taking this in-depth familiarity of printing into the realms of fine art. Initially this has centred on developing an association with New York born artist Jeffrey Kroll. The outcome of which is a ground-breaking exhibition at the Mead Carney Fine Art Gallery in Mayfair, London, presented alongside Samsung, which opened on 23 September and runs until 4 October 2014. 

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Think Bigger: Hybrid Services

John de la Roche explains how a partnership with South Cheshire College is stimulating wide-format interest and creativity among young designers.

With an array of Mimaki printers at its fingertips, distributor Hybrid Services is no stranger to demonstrating unusual and inspiring large-format digital print applications, but a desire to engage with designers and specifiers as well as potential future printers recently prompted a project that married the company with South Cheshire College. The end result turned Hybrid’s Mimaki showroom into an application showcase, having got young designers actively involved the process.

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Think Bigger: MTEX Solutions

How the company is driving creativity and innovation in the interiors and fashion industries.

When MTEX burst onto the wide-format print scene three years ago it was with a view to presenting a direct-to-textile printer series that would meet the demands not only of the sign and display market, but which would also appeal to designers and creative professionals in the fashion, textiles and interiors

markets. 

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Think Bigger: Inca

“Education through inspiration” best describes the strategy adopted by flatbed printer manufacturer Inca Digital to promote the potential of UV inkjet to the creative professionals who are increasingly switching on to what the technology is capable of.

Starting just over a decade ago with the pioneering Eagle and Columbia models, a succession of Inca Digital printers – most recently, the Onset Series – have continued expanding the range of applications for flatbed UV inkjet technology. And every two years the Inca Digital Excellence Awards (Ideas) benchmark that progress by rewarding the creativity and ingenuity of Inca users around the world.

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22-24 FEB, 2026
Sign & Digital UK

Where?

Hall 6, NEC, Birmingham

Cost?

Free to members of the sign making and digital print trade.

What is it?

Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.

23 FEB, 2026
The Sign Industry Awards

Where?

National Conference Centre, Birmingham.

Cost?

An individual ticket is £289, whereas a table of 10 is £2,800.

What is it?

The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.