OK, if there’s one thing that really stood out for me at Sign and Digital UK on my visit to the show earlier this week, it was that kit and consumables suppliers are finally getting on board with the applications showcase thing that we’ve been going on about for so long as a necessity for broadening the appeal and expanding the customer-base for digital print – there were some fab examples, and I’ll even name Antalis and CMYUK specifically for their efforts. The thing is, wouldn’t they be better off doing this at shows that draw a bigger creative and potential end specifier audiences? Actually, Antalis was doing so at the VM Show in London this week too. After all, doing so at print trade shows is surely telling people what they already know isn’t it? Not, that knowing the various print possibilities necessarily gets PSPs to enter new niche applications areas – we’ll provide data on how the UK and Ireland’s large-format print companies are approaching various vertical markets in the soon-to-be published Widthwise Report 2019 – you can get a heads-up on the key findings right now. But, if you are doing something whacky and wonderful, please let me know.
