But will they – the customers that is. Nowadays you can print on almost anything, but do enough prospective customers know it? What this sector needs is a proper channel through which we can educate the design sector (and I’m not just talking the agencies that already work with print in some form or another – but the design community at large) about the enormous potential of what we can deliver. There are plenty of printers doing their bit to get the message across – but what we really need is a high level, high profile campaign that really engages with the enormous range of designers out there. How would you like to see that take shape?
