L-R: Jon Price, co-founder, Monica Mourao, European sales director, and Robin East, co-founder

UFABRIK has welcomed Monika Mourao as European sales director, advancing the next chapter in the company’s growth strategy.

Ms Mourao has over 23 years’ experience in the industry, beginning her career selling banner media and flag textiles for screen printing. She has worked for companies such as Gandy Digital, Agfa and EFI.

She said: “I was looking for a new challenge and there is a huge opportunity in regions like Poland, the Netherlands, and Benelux, where customers are waiting for fresh energy and a solutions-orientated integrated approach.  UFABRIK is uniquely positioned to deliver this.”

Robin East, co-founder of UFABRIK, added: “I have known Monika for a long time. There are not many individuals in this industry that have her depth of knowledge and breadth of experience. She has been involved with wide format digital printing from the beginning, and like us, recognised the inevitable migration towards digital textiles.

“What makes Monika special is that she’s sold both print production equipment and materials. She truly understands the printer technology, plus the challenges and the applications of digital textiles, invaluable when guiding customers in the adoption of new solutions.

“She brings credibility, trust, and numerous strong relationships that will propel UFABRIK forward. We’re delighted she has joined us at senior board level and also as a shareholder in the business.”

Ms Mourao joins UFABRIK as an equity director, fully integrated into the core business. With her knowledge, skills and trusted industry relationships, she is ideally positioned to accelerate UFABRIK’s growing success across Europe.