Canon’s ‘Exploring the Future of Print’ report
Titled ‘Exploring the Future of Print’, Canon has released its new insight report.
The report seeks to understand the changing behaviours of brands and consumers and the impact these are having on the way that print is used and how print service providers operate.
The research uncovered five key themes: print’s unique selling points (USPs) in a digital world, how brands can exploit these USPs to reach consumers, AI’s increasing role in print production, why sustainable production will be vital for future success, and the value of forward-looking partnerships.
The report consults four renowned ‘futurists’ whose jobs are to review and understand wider purchasing decisions, macro consumer trends, and transformational technologies. Through in-depth interviews, unique insights from these futurists have been combined with Canon’s own print industry expertise to deliver robust and actionable insights for PSPs for now and the future.
Duncan Smith, country director, Production, at Canon UK and Ireland, said: “We are committed to helping our customers navigate the changing print landscape and the associated challenges that come with it. This report is an extension of that promise and Canon’s ethos to encourage PSPs to share and learn from other businesses, not just in the short term, but for decades to come. For the last 15 years, our research reports have provided valuable insights to the print industry and allowed our customers to take a step back from day-to-day operations and consider how they can reshape their business for the future. In this latest Insight Report, we are providing high-level market intelligence from external experts that looks at familiar topics from an alternative viewpoint, to spark new ideas and debate. And although some of the macro trends are from beyond the print industry, many of these insights are highly relevant to print businesses today.
“The conclusions from the report are encouraging and cement print’s future as a valuable marketing medium that delivers cut through. The opportunities for PSPs are vast, but it’s also clear from the findings that PSPs need to continue to be curious and ask questions about AI and sustainability, and the steps they need to take to drive their business forward and keep creating value for brands. We’re confident that our market intelligence will continue to drive positive change within the industry and coupled with our innovative technologies and long-term business support, will give our customers the power to move forward and succeed against a changing backdrop for print.”
To read the report in full click here.
