Wayfinding signage for Hollywood Bowl made by Positive+
Posting on LinkedIn, design, print and production solutions specialists, Positive+, has announced it designed and installed new food and drink signage and point-of-sale materials for Hollywood Bowl Group.
With over 70 centres across the UK, Hollywood Bowl Group needed to ensure that each site is appropriately stocked with effective marketing communications.
The brief included creating drink menus, signage and banners, all designed to work seamlessly together in a busy high-traffic environment.
To ensure cost efficiency and to minimise wastage, the team at Positive+ made recommendations on which items should be bulk printed and which items should be printed on demand, while agreed trigger levels ensure that stock is always replenished quickly.
The end result from wayfinding to point-of-purchase, showed every touchpoint plays a role in shaping the customer experience and reinforcing brand presence.
The company also supports Hollywood Bowl Group with seasonal printed marketing campaigns that encourage its customers to get together for Easter, Summer, Halloween, Christmas and other special occasions.
