News that Canon is integrating a cross-media workshop into its Essential Business Builder Program for wannabe ‘solutions’ providers has highlighted, yet again, another essential business building requirement – the need for a shared knowledge pool into which we can all dip our toes. Speaking at Cross Media recently, Print Power director Martyn Eustace referenced a new online resource that PSPs – and potential clients – can use to get real life ROI measures in relation to print as part of cross media campaigns. When I spoke with him again earlier this week he had the disappointing news that while it had been welcomed in theory, few companies were actively getting involved and uploading information. Print Power and Two Sides has shown what the industry can do when we all pull together, so can we work harder for the common good?
