Stroer co-CEO Christian Schmalzl will deliver a keynote at the WOO Europe Regional Forum in Milan on 4-6 November. Stroer is one of the most successful media companies in Germany with over 2bn Euro in revenue and interests straddling large-format OOH advertising (including the blowUP brand, street furniture, online advertising and e-commerce). Outside of Germany its markets include the UK, Poland, Netherlands and Belgium as well as the US with its non-advertising business.
WOO president Tom Goddard said: “We couldn’t have a better-informed and more intelligent keynote speaker for Milan than Christian. Christian isn’t only an out-of-home specialist but someone with a broad background in media who knows how OOH fits into the big picture with all its possibilities and challenges.
“I spent some years working with him on the board of WOO and really look forward to hearing what he has to say about our medium as it harnesses the powers of creativity and digital tech to drive the industry forward.”
