The latest report from Santander reveals that only 8% of 15-16 year olds consider apprenticeships a viable alternative to university – largely due to salary expectations. Those opting for university expect to earn £113,000 a year, compared to £46,000 for those undertaking an apprenticeship. The report goes on to say that in reality this is not the case – and points out that many small companies now receive tax benefits if they hire an apprentice and the national living wage is applicable to apprenticeship roles “so they can truly receive a healthy salary”. I consider £46,000 a year pretty healthy myself! Perhaps I’m just out of touch. What’s your take on apprentice/graduate recruitment and salary expectations?
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22-24 FEB, 2026
Sign & Digital UK
Where?
Hall 6, NEC, Birmingham
Cost?
Free to members of the sign making and digital print trade.
What is it?
Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.
23 FEB, 2026
The Sign Industry Awards
Where?
National Conference Centre, Birmingham.
Cost?
An individual ticket is £289, whereas a table of 10 is £2,800.
What is it?
The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.