
William Smith announce prizes available through participation in the Arlon Wrap Cup
William Smith Group 1832 has announced it is supporting the new Wrap Cup Promo from Arlon, giving sign makers and vehicle wrappers a simple way to earn rewards on the materials they are using.
The promotion will run until May 29 and will work across two strands.
The Champions Deal focuses on FLITE Technology products, aimed at higher-end vehicle wrap work. The Contenders Deal centres on polymeric films, which will feel more familiar for everyday signage and general graphics.
The product mix covers a broad range, including Premium Colour Change, SLX+, SLX Cast Wrap, DPF V9700, IllumiNITE Wrap and Fusion Wrap.
There is also an incentive for businesses already active on social media, posting content that features the Arlon Wrap Toolkit.
Purchases are logged automatically and entries are handled in the background before being passed to Arlon for the final prize draw.
By registering for this promotion, customers can win an exciting range of football-related merchandise and will be entered into the Grand Prize Draw for a state-of-the-art table football game.
A second phase is expected later in the year, following a similar structure with a different tone as the summer calendar moves on.
Lindsay Hutchinson, head of marketing at William Smith Group 1832, said: “This is the kind of promotion that works because it does not get in the way. Our customers are focused on getting jobs out of the door, not filling in forms, so having everything tracked automatically makes it easy to take part.
“It also reflects the mix of work we see across the trade. Some customers are focused on premium wrap projects, others are running steady signage work, and many are doing both. Having two routes means it stays relevant to how they actually operate.”