A quick review of the major social media disasters of 2012 (http://mashable.com/2012/11/25/social-media-business-disasters-2012/ ) is enough to terrify any managing director or sales and marketing director. The funniest catastrophe was this eloquent tweet from a disgruntled employee at the US ticket sales company Stub Hub: “Thank f**k it’s Friday! Can’t wait to get out of this stubsucking hell hole.” Astonishingly, many of these disasters have the same root cause: companies not controlling who Tweets from their corporate account. How many employees have to be fired, how many apologies have to be posted and how many companies have to have their reputations damaged before they learn this simple lesson?
