Category: Industry Mole

You Couldn’t Make It Up

As we all know, when it comes to our print business reliability is the key. With a plethora of poorly built digital print equipment available, usually at an attractive price, it is always a leap into the unknown for those that decide to invest in one. Sometime you are lucky and the machine can prove to be a good purchase that serves your business well. At other times the old motto, “Buy cheap, buy twice” springs to mind! 

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FESPA

I slept like a baby at Fespa. I mention this only because, for businessmen of a certain age, it is a point of professional pride to insist, loudly as they breakfast with colleagues, that they NEVER sleep in hotels. Presumably we’re supposed to believe they spent their wakeful hours devising a dynamic new strategy. They probably regard the concept of a work/life balance as the subversive brainchild of the department they invariably call Human Remains.

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Rebel without a cause

I was driving back from a demo of what looked like a great new textile printer last week and thinking about how well it would fit into my business. I’d be the first company in the UK to purchase this particular one and would have a real jump on the competition. Print quality was superb, it seemed to print onto all the fabrics on offer and the inks dried and fused instantly. It was really wide, printed quickly and had in-line slitters too, so less time post print in what can be the time-consuming task of finishing fabrics.

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The social media marketing conundrum

It seems that every time I read a news report at the moment that there is a link to Twitter, Instagram or some other social media app. Celebrities, politicians, even the New York Stock Exchange are using it to either vent their anger, make an announcement or to publicise a product.

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22-24 FEB, 2026
Sign & Digital UK

Where?

Hall 6, NEC, Birmingham

Cost?

Free to members of the sign making and digital print trade.

What is it?

Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.

23 FEB, 2026
The Sign Industry Awards

Where?

National Conference Centre, Birmingham.

Cost?

An individual ticket is £289, whereas a table of 10 is £2,800.

What is it?

The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.