Mild green is the answer to that if the responses from the UK’s large-format PSPs to the Image Reports’ Widthwise Survey 2015 are anything to go by. So do the sector’s suppliers feel the same way?
For every large-format PSP with laudable environmental initiatives and practices there are hundreds without. This is not gut feel – extrapolated data from the Widthwise Survey 2015 shows it to be the case. So is this somewhat wishy-washy sectoral attitude reflected by its suppliers? Here we asked a cross section for their current view of the situation and how they expect to move forward in a world where a ‘doing less bad is good’ attitude is becoming increasingly outmoded.