When mixed reality becomes, well, reality, how will you know what’s true and what isn’t? And how will that impact on visual experiences, including print? Walter Hale investigates.
On the Radar
The iPhone has peaked. You can read that a gazillion times a day in certain parts of the internet. Yet whatever the sales prospects for Apple’s core product - and, let’s remember, the iPhone 8 is due out later this year, to celebrate the tenth anniversary of this breakthrough technology - the smartphone has only just begun to transform the way we do business.