‘Albergo Italia’ is a real-life hotel experience which includes a reception area, bedroom, bathroom, lounge and café, mostly showing direct print applications on a variety of substrates such as textile, vinyl, wood, metal and ceramics. The result showcases finished products such as ceramic tiles, slippers, bed linen, curtains, a coffee machine, wallpaper, lamps, windows and mirrors, among others.
Project leader, Mauro Tironi, explains: “We believe that our hotel will demonstrate the tremendous capability of digital printing technology through a variety of applications, and provide the vision to see how interior applications can be created using modern printing methods.”