An unusual installation entitled 'Pleasure Will Steal Your Soul' from W2P specialist Pixartprinting - unveiled to mark Design Week in Milan but open to the public for five months at Base Milano - has been put together to provide visitors with a moment of wonder and show how technology and creativity can be combined.
"This project shares Pixartprinting's courage to experiment and innovate and represents a new concept in the field of culture and creativity," said Andrea Pizzola, sales and marketing director at Pixartprinting. "Creativity and innovation have always been assets at our company, which invests in cultural initiatives that promote content creation. The installation aims to be a starting point for producing additional content and a source of inspiration for other creative minds”.
'Pleasure Will Steal Your Soul' is an enormous flower made up of numerous colourful and animated smaller flowers, whose petals open and close with a mechanical rhythm caused by the 'breathing' of rubber balls that, thanks to the principle of shape memory, return to their original position with a fluid and organic motion, opening up the flower. The individual elements appear to interact in different ways depending on the type of ball, the temperature and the number of petals.
"Each flower is brought to life by a small motor programmed using Arduino technology, and each element of the work can potentially move independently, so there are infinite combinations available. The setup programmed for this event lasts approximately five minutes, combining more random sections with other more choreographed parts," explained Carlo Migotto, art director at Pixartprinting.
"Technically one can do a lot of things with this work, such as interactive design, for example. Indeed, this installation is an excellent demonstration of how combining our technology and the creativity of the user can provide the perfect basis for ingenuity, which can lead to big things".
A beam of light is emitted from the heart of this installation, while, concealed within, a video camera captures those looking at the work and shares it with the world through a projection onto a panel outside the building. This is the basis for the idea that 'Pleasure Will Steal Your Soul'.
Every printed part in 'Pleasure Will Steal Your Soul' was created by Pixartprinting, a Venice-based W2P company, encouraging people to imagine the numerous potential creative uses for the materials the company employs. The project was completed by the creative team at Pixartprinting in collaboration with Dadomani Studio, and involving professionals in various roles: staging, set design, assembly, graphics, videos, photography, Web development and graphic design.