Industry stalwarts Ben Moss and Rob Kelly have invested in StackaWraps – a Stockport-based company that provides large-scale 3D versions of products for marketing purposes.
Moss said: “I have been working in the graphics and display markets for three decades and have not seen a product as clever as this one since the invention of the ‘pop-up’ display system. It genuinely made me excited to see if I could get involved”.
Kelly added: “When I saw an image of a six foot high drinks bottle that looked like a solid object I thought well I’ve seen this before, so what? Then I realised that it was made up of a photo realistic graphic wrap zipped around a frame that flat packs! The products look real, not like a 3D printed and painted version or a 3D model and they have all the shadows, curves and features of the real thing. In fact if you look at a photo of one in isolation it looks like a normal product shot until you realise it is as tall as a person.
“The guys who run the business have great inventiveness and have brought to market a new product that will provide marketing ‘cut through’ for their clients. I have no doubt StackaWraps will have a major impact on the display and events markets and am proud to be involved in their journey.”
Richard Peter, director and co-founder of StackaWraps, said: “My business partner Natasha Leigh and I have spent the past three years developing the StackaWraps process. The clever part is the method to convert a 2D image into a 3D image and at the same time create a set of construction drawings for the manufacture of the frame work that make up the displays”.
With StackaWraps giant drinks bottles, baked bean cans, perfume bottles etc. can be produced without the need of a 3D printer or model maker. The products are distributed flat packed and quickly assembled. Examples will be on show at the Retail Design Exhibition at Olympia on 8-9 May.