William Smith has assumed a new group structure to reflect its expanding product portfolio across diversifying markets. William Smith Group 1832, will now house three divisional brands including: trade supplier of vinyl films, William Smith; trade sign manufacturer, Smith Sign and Display; and recently launched Architextural, which supplies architectural and building-related films.
“Following a sustained period of growth and to reflect the dynamic nature of the markets we operate in, we have taken the strategic decision to slightly change how our company brands are presented.,” said Chris Bradley, head of marketing. “We are fiercely proud of our 185 years of experience and dedication to customer service, so we wanted to reflect this by adding our year of establishment to the new name. This change marks a highpoint for us in our history.”