Getting people into print

With the IPIA having released data on the number of youngsters it has helped into print since becoming a gateway for its members to benefit from the Government’s Kickstart scheme last year I thought it apt to ask what more you think the industry - and the large-format sector more specifically - can do about making it a more attractive option? I’ve asked the question before, and I I’ll ask it again - do we need something of a rebrand? If so, how on Earth do we go about doing that?