Into the Magentaverse…

Pantone is going for the fearless vibe for its colour of the year 2023 with 18-1750 Viva Magenta. Apparently, it is a “pulsating colour whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint. Audacious, witty, and inclusive of all, it welcomes anyone and everyone with the same rebellious spirit”. Wow! Pantone worked with creative partner Huge to “engage in a design experiment that explores the relationship between new technology and human creativity. Working with the AI generative tool Midjourney, the team created Pantone 18-1750 Viva Magenta by incorporating the messages and ideas embodied by the colour to curate an immersive world that examines the connections between nature and technology. The key visual - a bold and brave statement that amplifies the fearless yet natural elements of Pantone 18-1750 Viva Magenta, designed with the help of artificial intelligence - serves as an invitation into an optimistic and endless new ecosystem to be explored, called ‘the Magentaverse’.” Ok - just wondering if you think many of your clients will be calling upon you to enter it? Is the Pantone colour of the year ‘a thing’ in your experience?