Are you using Web-to-print?

It works with bells on for Pixartprint - Web-to-print that is. But does it work for you? Have you even considered it as part of your wide-format offering? In a post-presentation chat with a printer at Cross Media last week one of the speakers – himself a print buyer – mentioned that W2P was core to cross channel development for any print business. I’d love to hear what you think about that…