Thinking bigger

It’s great to see that the industry is putting some real effort - and money - behind educating the wider creative market to grow the demand for digital inkjet print. The recent release of HP’s ‘Digital Print: A Bigger Spectrum’ digital print ideas book, and now the launch of EFI’s ImagingofThings online community, prompts me to remind you that a couple of years ago we at Image Reports launched the Think Bigger campaign – the intention being to reach out to designers of all shapes and sizes and put inkjet print possibilities in front of them. Two Think Bigger Reports have since been produced specifically for that creative audience, there’s a Think Bigger Pinterest site (https://www.pinterest.com/thinkbiggerhere/) showing amazing jobs, and a dedicated website at http://www.thinkbigger.co. Plenty more is in the pipeline. We all want to see this sector thrive, so get in touch if you want to help us help you.