Material costs

The new ‘The Future of Dye-Sublimation Printing to 2021’ report from Smithers Pira sets out some stunning projections, so will it prompt you to jump onto the textile print bandwagon. I don’t mean that to sound derogatory, it’s just that we’ve seen fabulous figures bandied about for some time, and certainly there’s been a groundshift in the number of PSPs looking to make money that way – but what I gather in talking to many print company chiefs, is that the ‘tipping point’ in terms of ROI (and I mean total ROI – not just kit and consumables prices) has yet to be reached in many instances. Agree? More than happy to hear from you either way.