What a great idea – being able to walk up to a poster and pour yourself a beer from the attached pump! That’s what Carlsberg did earlier this month as one of a number of stunts it’s running to catch the public’s imagination. The company worked with creative agency Fold7 on the job. It made me wonder what kind of conversations PSPs in this sector are having with agency clients about experiential marketing … let’s get involved in more of these ‘wow’ projects and do wide-format print a promotional favour.
To what extent do you expect the circular economy to impact upon print, and upon your business in particular? I ask because news has just come in of Agfa Graphics having won an award for its project ‘Sustainability through recycling via collaborative supply chain’. Though that project isn’t in itself wide-format related, it shows that players in this sector are getting on message (see the feature on the circular economy in the April issue of Image Reports at: http://www.imagereportsmag.co.uk/features/environment). The May issue of Image Reports will carry a piece that looks at a research project that could see us recycling faulty inkjet printheads in the not too distant future. It’s a start…
We’ll be there waiting to welcome you on the Image Reports’ stand at Sign and Digital UK at the NEC when it opens its doors tomorrow. Pop over to say hi, get a bit of insider info. on the Widthwise 2016 survey findings, (the full report will be published alongside the May issue of the mag.), chat about the state of the sector …. Looking forward to catching up.
Do you fear a cyber attack on your business? A few hours in email limbo this week was enough to make me wonder how PSPs handle IT meltdown, and then came news of a new Cyber Lab facility built by independent IT company QA to help businesses learn how to defend themselves against cyber attacks. Is it something you prepare for?
How often do we hear that to move forward PSPs need to integrate print offerings with other products/services? Well when it comes to merging digital signage with print displays there’s still a long way to go, so it will be interesting to see if Sign and Digital’s new series of seminars convinces anyone that it’s a route worth taking…
While plenty of owners/managers of PSPs are stretching their imagination and looking beyond the familiar and easily accessible to grow successful and sustainable businesses, there are still those for whom a print trade show is the extent of their R&D. Finding the time to do more than that though is now a core managerial prerequisite – so keep your eye out for the just published April issue of Image Reports for features on the circular economy, nanotechnology and trends in the world of interiors and fashion as part of our remit to help you develop your business edge.
What do you want to know about Drupa ahead of the show? I ask as I’m working on the pre-show preview, and of course the press releases and organizer missals are rolling in – but with so much information online etc. what do you want me to focus on in the mag? I’m here to serve…
You’ve got to hand it to Benny Landa – he knows how to create noise. Perhaps you’ll you be one of those scrambling to get into the Landa Nanographic Printing presentations at Drupa? I’d be interesting to hear from you on what impact you think this ‘disruptive’ technology is likely to have on your print business – either now, or once you’ve had a chance to have a proper look-see at the actual printers at the show. Will it skew your investment plans?
OK – it’s a terrible pun, but it is nearly Easter! As more companies see the potential of wide-format digital print and enter the market, it’s to be applauded that so many PSPs already established in the space are coming up with innovative ways to remain competitive and build business. If you think you think your company deserves the ‘Innovators’ editorial feature treatment in the pages of Image Reports please drop me a line.
Are you making Web-to-print pay? Talking to wide-format PSPs over the last few months, it seems an increasing amount are doing just that. For some it’s meant quite hefty initial investment – in money and time – to develop bespoke in-house solutions, but now it seems we’re seeing real payback. I’d be interested in having your take on the subject.
Following on from my last newsletter comment that I was underwhelmed by Printeriors, and think we need to do better in showing off this sector’s capabilities to creatives, I’m wondering - would you get behind a ‘Think Bigger’ showcase of wide-format inkjet printed possibilities that could be taken to various vertical market events?
Well, I went to Fespa all keyed up to see what wonders would welcome creatives at Printeriors, hoping for imagination-stretching applications. Sorry to say it was not to be. If we really expect to wow people with the potential of what we can achieve with digital inkjet print we’ve got to do better than this. Come on – let’s think bigger.
What caught your eye at Fespa Digital 2016? Let me know if there was anything in particular that made you stop and think. From my perspective, I’ve got to say that it was speaking to visitors about their strategic development that got me most enthused. Has actual inkjet technology development plateaued?
What with the pre-Drupa press conference last week, travel to Fespa Digital today, and an influx of news regarding Sign and Digital UK, it’s somewhat frenetic on the trade show front. But I consider our relationship a two-way street, so drop me a line if you think there’s anything I should be making a point of seeing. Meanwhile I promise to keep you abreast of the info that comes my way…