Category: Industry Mole

Having battened down the hatches and dug in over the past three years the decision was taken here at Mole Towers to invest in the business to make sure it’s  fit and efficient for when the upturn finally arrives.

With spring in the air, the Mole has been busy looking at the best way forward for 2013. Like most other business owners, I am always thinking of ways to increase business, generate more sales and ultimately improve the bottom line at the end of the year.?I gave thought to all the normal business generating suspects, including the revamp of our website and throwing lots of money at Google Adwords, through to employing a PR company to increase exposure in key markets. All great ideas I thought, but then it got to the staff discussion: “But if we are generating more enquiries and sales opportunities then we are going to need a sales person”.?

You’re probably like me, busy each day reacting to the needs of your business to give too much thought to the ‘next big thing’ in digital printing. But sometimes we have to make time.

“Anything is possible. It’s just hard work and grafting”. I was inspired by Mo Farah as he breathlessly declared this after his 5,000m triumph during London 2012. Farah said, there is “no way to describe” becoming a double Olympic champion. Unquestionably, Team GB, draped in patriotic red, white and blue, outshone the gold that glittered with the sweat of honest brows. As the Olympic flame was quenched, the national conversation sparked into life. Topics like funding, school sports, opportunity, and legacy veiled a yearning undefined; quite simply, ‘how can we keep this going?’