Category: Think Bigger Blog

In it for the long-term

Interior designer Michaela Reysenn acknowledges that it can be hard for a printer to differentiate themselves in the creative market in terms of the products and services they offer. So in her view much of it comes down to customer service. When interviewed for Think Bigger this month, the managing director of Kai Design, talks about the value of her long-standing relationship with printer and wallcovering specialist Forrest and Jones with whom she has collaborated on the interior design of a number of restaurants and bars.

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Education, education, education

Anyone from the print industry who attended the 100% Design exhibition at London’s Earl’s Court last year would have been left in no doubt as to an interior designer’s appetite for new ideas, techniques and inspiration. Stand after stand paraded a vast array of different products, designs and technologies. Large format digital printing had every right to be among them since it has an increasingly big part to play in the interior design world but only a handful of suppliers from the printing industry attended.

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It’s not always when, but what and how

Ryan Newey, executive creative director of the advertising agency Fold7 and the subject of this month’s Think Bigger interview, says that printers tend to be brought in towards the end of the creative process and he believes that is how it should remain. Those who feel this lacks any sense or desire to collaborate would be quite wrong though. He goes on to say that the exception to this is if it means the concept lives or dies by the production process. The agency has been involved in some spectacular special-builds and large-format print plays a vital role in creating these real-world experiences.

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Be part of the discussion

Designers are often accused of failing to understand what printers can bring to the creative discussion. Environmental graphics designer Pat O’Leary couldn’t be more different from this stereotype. In the ‘Think Bigger’ video interview this month she explains that she sees printers as part of the bigger collaborative team on a commission and tries to bring them into the creative process as early as possible. “Talking to them early on also means that I know whether something is possible and importantly if it is possible within the budget,” she says, adding that suppliers have grown used to her coming in with ideas to print on all sorts of surfaces. “They’ll give it a go and if it doesn’t work, we do something else.”

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21 February to 23 February 2027
Printwear & Promotion LIVE!

www.printwearandpromotionlive.co.uk

Where?

Hall 20, NEC Birmingham

What is it?

Printwear & Promotion LIVE! is the UK's leading exhibition for the garment and promotional product decoration industry.

The 2026 event saw more than 120 exhibitors showcase the very latest bits of garment decoration equipment and blank garments to thousands of visitors.

Key players from across the marketplace, including Gildan, Roland DG, Fruit of the Loom, Resolute, UPM Metamark, and Stahls’ UK, have already signed up to exhibit.

If you are looking to diversify in 2027, this is one exhibition you should not miss out on!

22 February 2027
The Sign Industry Awards

www.thesignindustryawards.co.uk

Where?

National Conference Centre, Birmingham

What is it?

The Sign Industry Awards, presented by Sign Update, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications.

6 April to 9 April 2027
FESPA Global Print Expo 2027

www.fespa.com

Where?

Messe Munich, Germany

What is it?

FESPA Global Print Expo is Europe’s leading exhibition for screen, digital and wide-format printing, textile printing, and signage.

Discover the latest technology, materials, and applications across print, personalisation and signage. You’ll experience live demonstrations, get hands-on with the latest tech and get your business ahead making new connections at networking events. It’s the perfect chance to explore how print is evolving. Co-located with the European Sign Expo, WrapFest and Textile it features product launches, live demonstrations, expert talks, and competitions like World Wrap Masters. With a strong focus on business growth, automation, and investment-ready buyers, the expo is an essential platform for professionals seeking the latest print solutions and industry trends.

Whether you’re a print service provider, a brand owner, or a creative professional, see the future of print coming to life at FESPA 2027. Secure your place at the heart of print innovation.