Category: Think Bigger Blog

Integrated print regularly makes it on to the conference agenda as a topic for discussion in the print community. Compiling last year’s ‘Think Bigger’ report taught us that in reality there are less examples of its application than one might expect. Pressure on budgets during recent years has meant less room for experimentation, which could be a factor, but those selling integrated solutions also believe messages about new technologies aren’t necessarily getting through to the creative or the end client.

Time is at a premium for everyone. Those working in the creative industry have to balance the pressure of their deadlines with coming up with bright new ideas for their clients. For their suppliers, this presents an opportunity that perhaps hasn’t always been best exploited. Creatives want to know about new technologies, techniques and processes that will help them bring their ideas to life but physically don’t have the capacity to stay abreast of every new development. Rich Ward, co-founder of the design firm RAW Unlimited, with specialises in brand communications and environments, told Image Reports’ sister website Think Bigger that what is important to them is hearing about a new technique or tool in the “quickest possible way”. While that may be by getting a sample delivered ASAP, he says increasingly it’s also about suppliers making more use of “little videos, blogs or anything that communicates directly to us in a short-blast”, he says. “We’ll scan the internet for new ideas and follow organisations that look like they are dong interesting things.”