Duncan Badams, area sales manager, Northeast for Innotech and Mark Bailey, managing director at Smart Printing Company
Smart Printing Company has become the latest member of Innotech’s The Big Print Network (TBPN).
Mark Bailey, managing director at Smart Printing Company, said: “For us, TBPN is about strengthening our partnership with Innotech, increasing our visibility, generating new business and building credibility and connections across the industry.”
Smart Printing Company’s relationship with Innotech began in February 2024, when Mr Bailey was seeking an alternative supplier for pull-up banners and cassettes. The range of products the business orders from Innotech has grown steadily since then.
Mr Bailey added: “Our ambition is to nurture a stronger, closer working partnership with Innotech. We have built a great deal of trust between us since we started working together in early 2024, and the introduction of The Big Print Network is a perfect way for us to work and grow together.”
Innotech’s Kieran Dallow, head of CX and Marketing, said: “TBPN is attracting print businesses at every stage of their Innotech relationship. Smart Printing Company came to us nearly two years ago looking for an alternative pull-up banner supplier, and in that time Mark and the team have steadily grown the range they take from us. That is exactly the kind of expanding partnership TBPN is built to support. We are delighted to have them on board.”
Mr Bailey concluded: “The biggest benefit is up-to-date information on new products and pricing, and the support and assistance we get with any requirements at very short notice. That is what lets us keep delivering for our customers and growing the business.”
The Big Print Network was launched in April and is Innotech’s ambassador programme for wide- and grand-format print businesses. Membership provides the printing business with early access to new Innotech products, exclusive promotions, VIP event invitations and marketing support, in exchange for championing Innotech materials among its customer base.
