Watford-based large-format print and specialist fabrication company Stylographics recently used Print Floor from Soyang Europe to produce a striking retail window display for global fashion brand Marc Jacobs.
A diversified business, Stylographics works with clients across a wide range of markets, producing all kinds of inspiring print applications. The company counts a number of high-profile brands amongst its customers including Costa Coffee, Charles Tyrwhitt, Netflix, Apple TV and Warner Bros.
Among these clients is Marc Jacobs, which has partnered with Stylographics on a series of projects to showcase its brand in many innovative ways. The latest collaboration was a retail window display at one of Marc Jacobs’ stores.
Stylographics was tasked with creating an eye-catching display that would help draw the attention of passers-by and tempt them into the store to view some of the latest products from Marc Jacobs. The design featured a bold black and white pattern that was to stretch around the entire window frame.
With this in mind, Stylographics opted to use Print Floor, a PVC flooring material from Soyang Europe ideal for use in applications such as floor graphics and retail displays. Stylographics used its Durst P10 250HS UV inkjet printer to print the design onto the material.
“Having used Print Floor from Soyang Europe for a number of years and on a whole range of projects, we knew straight away that this application would require the same solution,” said Siobhan Storey, Marketing Manager, at Stylographics.
“What stands out for us and what we like most about Print Floor is that it is a very hard-wearing and reliable product; we rely on it time and time again for all sorts of applications.”
Stylographics is a long-term customer of Soyang Europe, with the companies having worked together for more than 10 years. Speaking about this relationship, Siobhan said that the service from Soyang Europe goes much further than simply supplying and delivering materials.
“Soyang Europe are always on hand for advice and technical back up when required,” Siobhan said. “As Stylographics is an innovative company, we are impressed by the range of materials they stock and we are always keen to see the new products that they bring to the market.”