SPECIAL FX

The innovation blog

Hollywood doesn’t have the monopoly on special effects. Singaporean printer Dominie Press (http://www.dominie.com.sg/) has been winning awards and clients across the world with an approach to print that it calls “creative engineering”. Frayed edges, irregular diecut holes, bullet-holes and burnt effects have all been used to give some pizzazz to traditional printed products. (The company even inserted a blood bag into one book.) Dominie is a litho printer but there’s nothing to stop digital and wide-format printers from learning from its example and devising their own effects.