Earlier this year Web-to-print specialist Vpress partnered website developer Making Websites Better (MWB) to bring out e-commerce solution CloudToPrint, promising printers a ROI within days. Sounds miraculous - so I asked Vpress sales director Kelvin Bell to elaborate on this, and on the urgency for printers to adopt ecommerce in general.
As online product ordering continues apace, should the large-format print sector be doing more to embrace W2P? What are the stumbling blocks to successful implementation and a good ROI? What do suppliers of W2P solutions need to do to help PSPs transition? Here’s what print chiefs have to say in in answer to these big questions.
Earlier this year Coker Expo installed a HP Latex R2000 Plus at its site in Hook, Hampshire, as a prequel to launching Huebox, a new, animated lightbox system, designed to help bring static images to life. Bet that’s piqued your interest - it did mine - so I talked with company owner and CEO Ashley Coker about the diversification, and what part the new HP latex printer is likely to play in Coker’s development.
Tayprint, in Dundee, has been transformed over the last three years, thanks largely to a £1m investment in large-format HP print kit, and a recent shift to online ordering. James Miller, who was brought in to help the family company revamp what started life as a T-shirt printing business 40 years ago, explains the strategy.