People want to know if their promotional print spend is delivering. So is digital technology - and its integration with print - fulfilling that requirement? We asked PSPs for their comment…
Catherine Cresswell and Ron Gilboa of Keypoint Intelligence consider whether UK PSPs not rushing headlong into apparel printing are missing out.
With a turnover of 200m Euro and over 1m customers, Onlineprinters is one of Europe’s biggest Web-to-print providers. CEO Dr Michael Fries has said that “print companies that embrace industry transformation” will do well, and that he expects online print shops in Western Europe to continue a two-digit growth in turnover over the coming years. So should you be looking to W2P? Given the group’s bold expectations for continued growth, I met with Simon Cooper, MD of UK-based subsidiary Solopress, to talk strategy – and find out where wide-format fits in.
By Lesley Simpson
Do you know your legal responsibilities on things like fire ratings when it comes to printable wallcovering? Doing so will not only keep you above the law, but help you have better discussions with architects and other potential customers. Suppliers are helping raise the issue - look at what Papergraphics is doing for example.