MANY A WIDE-FORMAT PSP HAS BEEN RE-ENERGISED SINCE COVID, BUT HAS THE REPOSITIONING SAPPED YOUR STRENGTH, AND IT IS TIME TO SELL-UP?
What’s having the greatest impact on your business at the moment?
Having a clear direction, rather than opting for a scattergun approach. By identifying the kind of customers we like to work with, and the work that we enjoy producing, we’re able to deliver a higher level of service to those customers.
The 16th annual Image Reports Widthwise Report is being published alongside this issue and can be downloaded for free at: www.imagereportsmag.co.uk/widthwise. In the meantime, you may want to digest the key findings.