Fri, Dec

Making a material difference

Is it time to invest in dye-sub? Simply Beautiful Print director Michael Tyrrell thinks it is - and he’s putting his money where his mouth is.

“Recently, we made a significant decision at Simply Beautiful Print - a decision that promises to revolutionise our business and elevate our offerings. We decided to invest in dye-sublimation printing, bringing this transformative technology in-house.

“The decision to invest in dye-sublimation printing was not made lightly. As a company specialising in exhibition and event graphics, we have always been committed to delivering top-notch quality and efficiency. However, we’ve been outsourcing a significant portion of our dye-sublimation printing - roughly £200,000 per year, accounting for a substantial proportion of our fabric production turnover.

“While this approach has allowed us to maintain high standards, it also comes with limitations. Outsourcing undoubtedly has its benefits, particularly in terms of flexibility and scalability. However, as we considered our long-term goals and the changing landscape of our industry, it became apparent that bringing dye-sublimation in-house was not just a strategic move but a necessary one.

“To execute our vision, we’ve embarked upon a comprehensive investment plan. This has involved buying state-of-the-art dye-sublimation printing equipment at a capital expenditure of £300,000. Additionally, we’ve expanded our facilities with a new mezzanine, creating dedicated space to house this new equipment and facilitate the entire dye-sublimation printing workflow.

“The investment in equipment and facilities is substantial, both in terms of financial resources and commitment of time and effort. However, we believe that it’s not just a cost but an investment in the future of our business.

“Bringing dye-sublimation in-house puts us in the driver’s seat. It allows us to have full control over every aspect of the printing process, from materials selection to colour calibration. This level of control translates into unmatched quality assurance and the ability to deliver even more precise and vibrant graphics.

“Outsourcing can introduce delays and dependencies that are beyond our control. By having dye-sublimation printing in-house, we significantly reduce turnaround times. This speed and flexibility empower us to meet tighter deadlines, making us more agile and responsive to our clients’ needs.

“While the initial investment is substantial, we anticipate that over time, it will prove to be a cost-effective solution. By reducing our outsourcing costs, streamlining operations, and optimising material usage, we can ensure that this investment pays dividends in the long run.

“Also, in today’s world, sustainability is no longer an option - it’s a responsibility - so as we make the transition to bring dye-sublimation printing in-house, we’re not only investing in cutting-edge technology but also reimagining our materials.

“Our commitment to sustainability extends beyond the printing process itself. We are proud to announce that all our materials will be sustainable and made from recycled sources, including innovative materials crafted from recycled bottle tops. By opting for these eco-friendly materials, we are reducing our carbon footprint and contributing to a greener planet.

“This sustainable approach aligns seamlessly with our mission to provide top-notch quality while minimising our environmental impact. Our dedication to using water-based inks, controlling waste, and recycling processes remains unwavering. We believe that sustainability is the future of responsible business.

“Speaking of the future - the decision to invest in dye-sublimation printing isn’t just about addressing current needs; it’s also about future-proofing our business. As the demand for large-format graphics continues to grow, we want to be well-prepared to meet the evolving requirements of our clients.

“In the ever-competitive world of exhibition and event graphics, staying ahead of the curve is paramount. By investing £300,000 in dye-sublimation printing equipment and expanding our facilities, we are taking a bold step towards securing our position as industry leaders. This investment is not just about the present; it’s about shaping a future where quality, efficiency, and sustainability are at the core of everything we do.”

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