Do you use your MIS system properly? Tharstern’s business development manager Ross Edwards, and pre-sales consultant Philip Dodge, argue that PSP in the wide-format sector aren’t using them to best advantage. But is that about to change?
Love them or loathe them, trade exhibitions have been serving the wide-format digital print sector since its inception. But are they the best way forward for visitors - and for exhibitors? Berni Raeside-Bell, a pr and marketing professional and also a digital print textile designer, raises the question.