Unpleasant but important

The innovation blog

What shade of green is your business? A new report from EcoPrint called ‘The Business Of Sustainability’ suggests that you cannot be complacent, no matter how well you think you’re doing. As the authors say: “High profile consumer brands are still attuned to the sentiment of society. Customers always have a choice of supplier. In difficult times, it is crucial not to give any reason at all for someone not to trade with you. Even if you are down the supply chain and do not deal directly with consumers, you may find your customer’s customer’s CSR policy impacts you, in particular whether your customer will continue to trade with you if another supplier has a more proactive policy.”

You have been warned.